Volvo aimed to enhance its market presence in Abu Dhabi and the Galleria was selected as the venue, aligning with Volvo's target audience. We designed a pop-up store that was able to showcase three cars, featuring a designated test drive area, enabling an end-to-end customer experience.
The pop-up successfully increased sales over the initial 6-month period, leading to its extension into an annual contract.
Scope
- Concept Design
- Branding
- Production
- Technical & AV
- Content Creation
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Studio
Office 1803 - Preatoni Tower - Cluster L - Jumeirah Lakes Towers
Dubai, United Arab Emirates